Back in 1932, shoemaker Jonas Lundhag began manufacturing shoes and boots in a small workshop in the Swedish wilderness region of Jämtland. His sense of quality, as well as function was just as pronounced as his love of nature. Since then, the knowledge and traditions have been handed down from generation to generation and even today you can find this special ‘Lundhags feeling’ in all of their products.

It all began on a spring day in 1914. Wiktor Haglöf has just finished sewing the first batch of backpacks and fastened them to his bicycle. He is about to try his luck selling them to local foresters and farmers. Outstanding Outdoor Equipment at SEK 0.90 a piece. Today Haglöfs is the largest supplier of outdoor equipment in the Nordic region and has reached a high level of sustainability. 

One evening, during a caving trip in 1982, a group sat around the campfire and thought about good names for a company, one which would make functional clothing and backpacks for extreme outdoor activities like climbing and winter expeditions. Peter, the founder, wanted a name that would have associations with climbing but be humorous, and which would go against the trend of being “cool”. Klättermusen, a name that was inspired by a children’s story, stuck. Over the years, Klättermusen has worked on the issue of toxin-free textiles and been involved in environmental projects. At Klättermusen, the motivations are to make a difference and to inspire others.

Guideline is a leading Scandinavian fly fishing tackle brand. They have more than 20 years of experience in designing and developing their own products. Guideline has a wide range of products that fits all levels of skills and expectations. Fly fishermen and the techniques they practice are demanding more and more of the equipment used leading to a higher level of quality.